Get your business to be in front of the high-intent searchers or prospective customers. When utilised well, Search Engine Optimisation (SEO) is a sustainable technique to drive brand awareness and increase the long-term visibility of your website.
Here are 21 SEO tips and immediate resources to get you started this 2021:
CONTENT
1. Create contents specifically to answer questions and get featured on Google snippet (SERP position zero). | Resource: Graphical breakdown on users topic searches
2. Produce long-form content (ideally 1,000 to 2,000 words) to leverage recent Google's recently implemented passage ranking. | Resource: Content read time and length calculator
3. Repurpose existing blog posts into videos. Ensure you embed keywords in the title, description and tags. | Resource: AI-powered video creation platform
4. Get inspired, identify topic cluster keywords and create more subpages to rank for. | Resource: Google keywords planner tool
5. Identify semantically related context keywords and embed in your contents. | Resource: TF-IDF keywords tool
6. Include repetitive customer review keywords from online review channels to your digital touchpoint contents. | Resource: Keywords cloud tool
7. Keep page title to 60 characters and meta description to 150 characters. | Resource: SERP snippet mockup review tool
8. Automatically tag alt image text to your website images, take advantage of Google shift towards visual sources. | Resource: Microsoft AI-generated alt text plugin (WordPress)
TECHNICAL & PERFORMANCE
9. Ongoing audit for broken links and fix them. | Resource: Website link health crawler
10. Get round-the-clock site uptime monitoring service. | Resource: Free digital dashboard monitor and alerts
11. Measure and relentlessly reduce page load speed. | Resource: Page speed insights
12. Audit site SEO score and optimise on the area of opportunities. | Resource: SEO scorecard
13. Register for an SSL certificate to secure your website (HTTP to HTTPS). | Resource: Free SSL certificate for your domain
LINKS
14. Include social sharing buttons on-page. | Resource: Get social share buttons and performance monitor
15. Add internal links to your new pages. | Resource: WordPress CMS SEO plugin
16. Update your business listings on online directories. | Resource: Local web directories/ review sites
17. Include photos in Google My Business profile; feature your brand, people, offiffiffice, product, awards, and experiences. | Resource: Google My Business
18. Provide answer on Q&A or targeted communities sites and include links to your business/ products/ services. | Resource: Quora
19. Monitor brand mentions, reach out politely to the author to request for backlinks on brand/ product/ services text. | Resource: Automated alerts on brand mentions
STAY UP-TO-DATE
20. Monitor Google core updates, work on the latest recommendations. | Resource: Library of Google algorithm updates till date
21. Optimise overall website experience. Core Web Vitals has been announced in 2020 as an increasingly important ranking signal. | Resource: Read more about Core Web Vitals in our Digital Marketing Trends for 2021
Lastly, and arguably the most important SEO ranking factor, focus on having quality content on your website that serves users search intent. This not only rank your webpages upfront on the SERPs, but also enhance readership, leading to more time, visitors to page and ultimately business conversion.
For more SEO tools, such as keywords and content gaps explorer, visit the comprehensive list of 45 free SEO tools here.